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THE CHALLENGE

 

The client sought a striking yet meaningful brand identity that would stand out in the competitive fashion industry. They required a primary logo, secondary logo, and a submark that would effectively communicate the brand’s values while remaining versatile across different applications.

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THE SOLUTION

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To capture the essence of Human Star, I designed a logo that is both simple and intricate. The star represents ambition, success, and limitless potential, while the letter H, integrated into the design, symbolises humanity—the core focus of the brand. This clever fusion of elements creates a visually dynamic yet meaningful identity.

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The secondary logo and submark maintain brand recognition in different contexts, ensuring consistency across apparel, marketing materials, and digital platforms. The typography was carefully selected to complement the bold and futuristic feel of the brand.

 

THE OUTCOME

 

The final branding solution provided Human Star with a strong and distinctive identity. The logo is scalable, modern, and easily recognisable, making it ideal for application on clothing, packaging, and promotional materials. The client was highly satisfied with the outcome, and the brand is now well-positioned to make an impact in the fashion industry.

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CONCLUSION

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The final branding solution provided Human Star with a strong and distinctive identity. The logo is scalable, modern, and easily recognisable, making it ideal for application on clothing, packaging, and promotional materials. The client was highly satisfied with the outcome, and the brand is now well-positioned to make an impact in the fashion industry.