S CREATES

MERCH DESIG

Branding incl:

Primary Logo

Submark Logo

Business Card

CLIENT OVERVIEW

S Creates is a distinguished nail tech company based in East London, offering high-quality nail services with a focus on elegance and individuality. Seeking to set itself apart from competitors, the brand required a refined and unique visual identity that embodied luxury

and sophistication.

THE CHALLENGE

The client wanted a logo that would stand out in the beauty industry while maintaining a sense of timeless elegance. Unlike many competitors who opt for pink tones, S Creates chose khaki green as its signature colour, offering a fresh and distinctive aesthetic. The brand also required a submark logo that elegantly incorporated the initials ‘SC’ in a serif font, exuding a sense of refinement

and luxury.

THE SOLUTION

To meet these requirements, I crafted a brand identity that seamlessly blended classic elegance with modern sophistication:

Logo Design: The primary logo features an intertwined ‘SC’ in a luxurious serif typeface, symbolising unity and artistic craftsmanship. This distinctive mark ensures strong brand recognition.
Typography & Balance: The ‘reates’ portion of the logo was designed in a light handwritten font, adding a personal touch while maintaining harmony with the bold initials.
Colour Palette: Khaki green was carefully chosen to reinforce the brand’s unique positioning in the market. This colour conveys sophistication, calmness, and a sense of exclusivity, aligning perfectly with the brand’s identity.
Brand Guidelines: To ensure brand consistency across all touchpoints, we provided S Creates with a comprehensive brand guideline. This included typography usage, colour applications, and logo placement, allowing for a cohesive and professional brand presence moving forward.

THE OUTCOME

The final brand identity successfully captured the vision of S Creates, setting it apart from competitors while maintaining a refined and luxurious appeal. The client was extremely pleased with the results, and the cohesive branding has since strengthened their presence in the industry.

CONCLUSION

This project highlights the impact of strategic branding in defining a company’s presence and appeal. By carefully considering typography, colour, and structure, S Creates now boasts a timeless and sophisticated brand identity that resonates with its clientele and positions it as a leader in the nail tech industry.