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THE CHALLENGE

 

The client required a rebrand, including a primary logo, secondary logo, and submark, that would better reflect the podcast’s professional yet engaging nature. The goal was to modernise the brand while maintaining its original essence, ensuring continuity for existing listeners.

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THE SOLUTION

 

I designed a logo that cleverly incorporates a speech bubble into the letter 'T', symbolising conversation, discussion, and connection—key elements of the podcast. The typography was intentionally kept simple and clean to convey professionalism and credibility, reinforcing the brand’s authority as a go-to platform for twenty-somethings.

For the colour palette, I retained the deep orange and light orange shades from the previous branding. These colours were chosen to reflect the energy, warmth, and optimism of your twenties—a time of excitement, learning, and new experiences.

The secondary logo and submark were designed to ensure consistency across different platforms, whether for social media, merchandise, or promotional materials.

 

THE OUTCOME

 

The final rebrand successfully elevated the visual identity of Talk Twenties Podcast, making it more recognisable and aligned with its mission. The speech bubble 'T' became a defining feature, instantly communicating the podcast’s purpose. The refreshed branding resonated with the audience, reinforcing the sense of community and conversation that Talk Twenties embodies.

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CONCLUSION

 

This project was an exciting opportunity to create a fresh yet familiar identity for Talk Twenties Podcast. By blending professional design with elements of warmth and vibrancy, the rebrand ensures the podcast remains engaging, relevant, and impactful for

its listeners.